Neue OECD-Studie
Die OECD (Organization for Ecomomic Co-operation and Development) hat kürzlich eine neue Studie über das Thema “Participative Web and User-Created Content: Web 2.0, Wikis and Social Networking” herausgegeben. Klingt auf jeden Fall sehr lesenswert:
“This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?”
Ich werde auf jeden Fall mehr erzählen sobald ich das ganze gelesen habe.
Like this:
~ by doritweber on November 6, 2007.
Posted in Marketing, Web & Technology
Tags: Marketing, social networks, UCC, web 2.0
